Ikea Germany 3D cover campaign

The Ikea catalogue is the third most printed publication worldwide (after the Bible and Harry Potter) if we believe this video. So only stars deserves to be the cover model of an Ikea catalogue. That was the idea of Jung von Matt advertising agency who recreated the exact living room of the 2008 catalogue cover, and offer people to be photographed and printed on a personnalised catalogue.

The music “Hide and Change” is from a german studio : Stylophon.

The full credit for this award-winning campaign can be found on The Inspiration Room.