What makes this video so viral is the surprise we all got listening to her, because we all expect talent from beauty and youth. Not from Susan. Noone can imagine that you can reach 47 with the voice of an angel without being discovered. Well, sure you can. Because before the web 2.0 era, only beauty and youth could help you pass through the “filters” toward success. Talent was only a bonus.

Things have changed. The Susan Boyle phenomenom is here to prove it. Now people wants talents back on the scene.

But it is amusing to see how “filters” (at least, some of them) try to tell us the story the old way. 15 days after the first broadcasting of Susan video, it is now impossible to embed a Susan Boyle video from Youtube, except the “official” one from the official Britain’s Got Talent channel. They are not to blame for trying to capitalise on this traffic. But what bothers me is that this “official” video is a shortened, where you can’t feel anymore the cynical mood at the beginning of the video, and where the apologies of the jury has been cut (BTW, great reaction from the jury).

I’m sure that if it was published this way the first time, it wouldn’t have been such a phenomenom.

Anyway, thumbs up to this T-mobile advert in London Liverpool Street Station.

Now that he is back, and famous (over 17 millions views for Where the Hell is Matt 2008 on Youtube !), he is telling his story in many conferences. And he jokes. About a month ago, he gives a keynote with the budget of the “Where the Hell is Matt” hoax, just for the fun. But some people do believe what he said, thinking that this entire buzz was a hoax.

So Matt came to MacWorld to restore the truth about it.

I keep on laughing during the 16 minutes of this video .

Thanks for it, Matt.

Just that this is one of my all time favorite. I keep smiling while watching Matt dancing around the world.

I had to start my blog with it.